"Mediterranean Diet: at the '' World Travel Market 2018 '' in London from 7 to 11 November"
- Saturday, November 03 2018
- Author: SIMONA G.
Already classified among the most famous brands in the world, UNESCO heritage, the Mediterranean Diet today becomes, thanks to the commitment of the Calabria Region, one of the greatest attractors of our territories, a business card, also recognized by international tabloids and which is leading our excellences, peculiarities and nutritional value, in the rest of the world. Great impetus was given by the approval of the Law by the Region on the "Valorisation of the Mediterranean Diet", which highlighted the social and cultural value of this food practice which is not just a set of products but constitutes a model of unique sustainable development in the world, handed down from generation to generation.
After decades, we recognize the paternity to Calabria, the international scientific community through the Seven Countries Study, initiated by Ancel Keys in Minnesota in 1947 and concluded through field investigations in the 1957 in Nicotera (VV), recognizes as "Reference Italian Mediterranean Diet that of Nicotera. "Over 70 years and through a long series of cases and documentation collected over the years, food and lifestyle as the foundation of the Mediterranean diet can be found and traced exactly where it originates, in Calabria. foods possess the nutritional requirements that validate the beneficial aspects of the diet, specific organoleptic properties and calculated through the Mediterranean Adequacy Index (IAM), which becomes the basis for the classification of products that will be recognized through an identity label. there is the promotion of correct nutrition models wings that help prevent chronic degenerative diseases and the availability of raw materials that meet safety, quality and food integrity criteria to maintain and improve health. Peculiarities and excellences of this land that stand as a prospect for the development of entire territories and economic and social growth, a positive and strongly qualifying impact not only on agricultural food production but also on the enogastronomy and cultural activities, representing development flywheel internationalization to that of tourism.